GOING THE EXTRA
Ron Snavely, Esquire Affiliated Professional
MILE I
My late grandfather owned the company and was striving to provide for his family after World War II. Competition for customers was keen, but there was no secret formula to the ad’s solicitation. It merely exemplified what businesses then, and still today to some extent, deemed the essential ingredient to attracting clientele: good service.
As a lawyer in a small town with a population of less than 15,000, I have seen the results of going the extra mile for clients. Provide good service, and your clients become your best advertisement. The best marketing team is the people you have worked with who are happy with the service they have received. It follows then, if I am able to view things from the client’s perspective, that understanding will give me ideas for enhancing their experience and, if their experience is satisfying, then I have just assembled a team to do advertising on my behalf. Understanding the significance of good service—customers
8 • Ambassador Advisors
n my office sits a laminated full-page newspaper ad from 1948 for Snavely’s Farm Service, a small business once located in New Holland, Pennsylvania.
leaving with a sense of satisfaction from a good experience— led me to ask some probing questions.
What is an ideal way for a small business to provide better service to clients? Specifically, how can an estate planning lawyer expand the level of service he provides? Besides passing on their wealth at death, what additional money worries do people have? How can my practice aid in preserving and increasing their wealth? Finally, what if customers saw my office as the gateway to an entire support team available to address their wealth anxieties?
That is what my clients have come to enjoy: knowing their lawyer is part of the Ambassador Advisors team. Ambassador Advisors allows me to give my clients more comprehensive service. As a team, we are able to provide individuals and couples the assurance that all of their issues and concerns can be addressed in the context of a complete plan. The team can
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